Behind the Making
The Blog
The ideas, intention, and craft behind everything we do.
Is moissanite a real diamond? What sets a natural diamond apart
A ring that sparkles hard and costs far less can look like a lucky find. Is moissanite a real diamond? Here is what it is, and how to tell the two apart.
White gold turning yellow? Why it happens and how to revive it
Your white gold ring has started to look warm, almost creamy. Nothing is wrong with the gold: a thin white coat has worn down, and a craftsman can renew it.
How to buy fine jewellery online safely and feel sure it is real
You have found the earrings at midnight, on your phone. The price looks right. What you cannot do is hold them, so let the paperwork do the holding for you.
How to wear rose gold jewellery so it feels made for you
You love the soft pink of rose gold but worry it will clash with your skin, your sarees or the gold you already own. It almost never does, once you know a few easy rules.
Self-gifting jewellery: buy yourself a piece you will treasure
The promotion came through, or the year finally turned. You do not need to wait for someone else to mark it. Here is how to choose a piece you will wear for years.
Diamond or gold bridal jewellery: a trousseau you will keep wearing
Your family pictures heavy gold; you picture diamond bridal jewellery you will wear again. You do not have to choose: the best trousseau gives each its own job.
Gold jewellery price calculation: every rupee, clearly explained
The gold rate on the board is never the price on the tag. Gold jewellery price calculation comes down to four parts, and once you can read them, comparing pieces is easy.
24K vs 22K vs 18K vs 14K gold: which purity suits your life?
Higher karat sounds like the safer buy. But the purest gold is also the softest, and the right purity depends on what you will wear and how often.
Karwa Chauth jewellery gift ideas she will treasure for years
She fasts from dawn until moonrise. The Karwa Chauth gift that honours that day best is not the grandest piece, but the one she reaches for every morning after.
Natural vs lab-grown diamonds: what you are really paying for
Two diamonds sparkle the same on your hand, yet one costs far less. The difference is not in the look. It is in origin, rarity and what the stone is worth later.
BIS hallmark and HUID: the tiny marks that prove your gold is real
Somewhere on your gold is a stamp smaller than a grain of rice. Read it, check its six-character code on your phone, and you know what you own.
What to buy on Dhanteras: gold you will wear, love and keep
The custom says buy gold on Dhanteras. The real question is which gold: a coin to keep, a piece to wear daily, or a gift that will still be loved in 10 years.
Why we put jewellery in your hands, not behind glass
In the traditional Indian jewellery showroom format, the thing you came to buy sits in a locked counter and someone else has the key. That single arrangement shapes the entire experience.
The seven shades of diamond, explained
Diamond buying in India centres overwhelmingly on colourless stones, and buyers are taught that colour is a defect. That is one scale, and QWEEN works on a different one.
The seven colours of gold, explained
Gold is naturally yellow. Every other colour of gold you have ever seen — rose, white, green, grey — exists because something else was mixed into it.
Mine to Marvel: the journey of a QWEEN piece
Jewellery is commonly sold with little history attached. You are told it is ethically sourced and asked to take that on trust. This is what the alternative looks like, stage by stage.
Building Self-Browsing Retail: Reimagining Jewellery Discovery @QWEEN
Jewellery shopping has always carried a certain sense of occasion. That is part of its charm. But over time, the same sense of occasion has also made the category intimidating.