Bollywood Stars Back New Self-Discovery Experiential Luxury Brand

Bollywood actors Aamir Khan and Ranbir Kapoor have invested undisclosed amounts in QWEEN, a luxury jewellery brand launching in May 2026. The investment follows a ₹1,000 crore strategic injection from Rosy Blue and Japanese retailer Kashikey.

The brand plans to debut with experiential retail stores spanning 5,000 to 6,000 square feet in Bangalore and Delhi. Khan noted that QWEEN “stood out as a brand that’s not only building beautiful jewellery but doing it mindfully.”

QWEEN will launch over 20 collections featuring more than 3,000 items. The assortment includes natural diamonds, gemstones, gold, and silver jewellery, available in seven gold shades and seven diamond variations.

Kapoor emphasized the brand’s purpose: “This is not just a jewellery brand, it is a movement that celebrates a woman’s right to be seen, heard, and celebrated on her own terms.”

The luxury brand aims to serve modern Indian women through ethically-crafted, purpose-led design and contemporary retail experiences focused on natural, fine jewellery.